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For a multinational apparel company, we created a positioning strategy that truthfully resonated with established home beliefs while maintaining their international charm. This strategy enhanced their company significance by 173%.
Key considerations included:
I chuckle when clients insist they're using the "latest" digital marketing techniques but haven't changed their methods since 2022. The marketing ecosystem has evolved dramatically in just the past 12 months.
Last year, I watched as three similar businesses spent significantly into growing their operations on a certain social media platform. Their efforts flopped as the platform appeared to be a poor fit for our industry.
The most successful Saudi brands understand that customers don't think in terms of platforms. My banking client achieved a seventy-six percent growth in potential customers after we integrated their previously disconnected platforms.
For a banking company, we produced a information campaign about family financial planning that included halal investment concepts. This material exceeded their earlier generic financial advice by four hundred seventeen percent in response.
Powerful techniques included:
Key prestige dimensions to assess for differentiation:
Key service dimensions to assess for placement:
For a software business, we discovered that their English content was considerably stronger than their native information. After improving their local language standards, they saw a 129% growth in conversion custom website design rates from Arabic-speaking visitors.
Important advancement aspects to assess for placement:
Start by mapping ALL your rivals – not just the obvious ones. In our investigation, we discovered that our most significant threat wasn't the well-known business we were tracking, but a emerging startup with an novel approach.
For a wellness organization, we changed their text-heavy medical information into image-rich narratives with visual elements. This strategy enhanced their material readership by two hundred nineteen percent.
For a investment client, we created a content series about family financial planning that featured halal investment concepts. This material surpassed their earlier standard money guidance by over four hundred percent in connection.
I spend at least a substantial amount of time each regularly examining our competitors':
A beverage company in Riyadh achieved a forty-two percent increase in customer arrivals by implementing geotargeted smartphone promotions that connected with users within a 2-kilometer range of their stores.
After considerable time of disappointing performance despite considerable marketing investments, their enhanced differentiation generated a significant improvement in company selection and a one hundred eighty-seven percent rise in business.
A few months ago, a retail chain invested over 200,000 SAR in conventional advertising with underwhelming returns. After moving just 30% of that spending to smartphone advertising, they saw a three hundred twenty-eight percent improvement in store visits.
When I established my retail business three years ago, I was certain that our distinctive products would be enough. I dismissed competitor analysis as superfluous – a choice that nearly destroyed my entire company.
Six months into business, our revenue were underwhelming. It wasn't until I accidentally a comprehensive analysis about our niche that I understood how oblivious I'd been to the competitive landscape around us.
I suggest categorizing competitors as:
Assisting a healthcare provider, we converted their reading-intensive health guides into image-rich narratives with infographics. This approach improved their information engagement by two hundred nineteen percent.
This will delete the page "The Reason Competitor Analysis Transformed My Business"
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